Guides
Short, plain guides on how AI assistants pick which businesses to name, and what you can do about it. They cover how to check, how to track, and what to try when the answers look wrong. None of them promise a ranking, more traffic, or more signups.
You can do this work by hand. If you want a first snapshot, the free check asks ChatGPT, Perplexity, Gemini and Claude 5 buyer-style questions, one run each.
Start here
- What Is Generative Engine Optimization (GEO)? — What GEO is, where the term came from, and how it differs from SEO.
- How to Track AI Visibility: A Plain-English Guide — Which metrics hold up, how to build a prompt set, a free DIY method, and a fair look at the tools.
- Is My Brand in ChatGPT? How to Check, and What to Do if You're Missing — A simple, free way to check by hand, what the results mean, and what to fix if you are missing.
Get named by each assistant
- How to Get Your Product Recommended by ChatGPT: A Step-by-Step Plan — The pages to build, how to let ChatGPT read your site, and what to skip. No promises.
- How to Get Recommended by Perplexity — How to let Perplexity read your site, see which pages it trusts, and earn a spot in its answers honestly.
- How to Get Recommended by Claude — How Claude finds and cites pages, which Anthropic bots to allow, and honest steps to show up.
- Claim Your Business in ChatGPT: What's Actually Available — OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Eligible businesses can claim a profile in Business Hub.
- Does ChatGPT Only Recommend Big Brands? — It does not only name big brands, but well-known names often show up more on broad questions. Here's how to test it.
When the answers look wrong
- Why Does ChatGPT Recommend My Competitor? — Why it happens, how to test it the right way, and the fixes that make sense.
- Why Did ChatGPT Stop Recommending My Product? — How to tell a real drop from normal noise, and what to check first.
- Why Did My ChatGPT Traffic Drop? — Why referral volume moves, how to log the citations behind the clicks, and how to catch a drop early.
- ChatGPT Is Recommending My Staging Site. How to Stop It — Block AI crawlers, add noindex, say it's not released, then re-check the same buyer questions.
- ChatGPT Recommended Me, but Google Shows Direct — Why that often looks like Direct or branded search, and a simple way to track the gap.
- AI Crawled My Site, but I Get No ChatGPT Traffic — A crawl is not the same as being named. Here's how to tell the two apart.
How it works, and how to report it
- Does ChatGPT Use Google? — OpenAI names Bing and Shopify as search partners, not Google. Tests and a 2025 report say Google results were used too. Here's what's known.
- Does llms.txt Work? — It won't get you into ChatGPT or Google AI answers, based on what Google says and a 137K-site study. Here's what it does do, and when it's worth adding.
- How to Report AI Visibility to Clients — What to track, a fill-in template, how to explain why AI answers change, and what never to promise.
- Otterly AI Alternatives: What to Pick, and When — Compare Peec AI, Promptmonitor, Elmo, SE Visible, Profound and MadeTheAnswer by price, prompts and AI tools covered, using each vendor's own pricing page.
- Are Startups Getting Signups From ChatGPT? — What founders report, what the data shows, and how to measure AI referrals for your own product.
See if the assistants name you
The free check asks ChatGPT, Perplexity, Gemini and Claude 5 buyer-style questions, one run each, and shows whether AI names you, which competitors get mentioned, and which sites it cites. We work out your category and suggest likely competitors. Your score shows on screen right away, and the full report comes by email. No card. One run is a snapshot, not a trend. We don't promise mentions, rankings, or traffic.
Check my AI visibility → · See a sample report → (demo data)