Otterly AI Alternatives: What to Pick, and When

Short answer: Otterly AI is a solid, low-cost tool for tracking whether AI answers mention your brand. People look for other options when they need more prompts at a lower cost, want to track more AI tools at once, want to host the tool themselves, or want something simpler. Below, we compare six options using prices from each company's own pricing page, checked on November 9 and 10, 2026.

Just want to see if AI names you before you buy a tool? MadeTheAnswer's free check asks ChatGPT, Perplexity, Gemini and Claude 5 buyer-style questions, one run each, and shows whether your product comes up. We work out your category and suggest likely competitors. Your score shows on screen right away, and the full report comes by email. No card. It's a quick snapshot, not a verdict.

Note: MadeTheAnswer is one of the tools on this list. We've tried to be fair, including saying where other tools do more than we do.

First, what Otterly does well

It's worth being clear about Otterly before you leave it. From Otterly's pricing page:

• Low starting price. The Lite plan is €29 a month. (Otterly's page showed euros when we checked. It says prices are in USD or EUR, before tax.)
• 7 AI tools to pick from, with no add-ons: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. Each plan's prompt count is based on 4 of them.
• Daily tracking on its plans. Premium can also check weekly.
• Unlimited team members, a free trial, and you can cancel anytime.

If you need Google AI Overviews and Copilot tracked every day, that's a low price to start.

Why people look for an Otterly alternative

Based on Otterly's own plan limits, here are the common reasons:

1. The entry plan has few prompts. Lite includes 16 prompts (2,000 credits a month). The next step, Standard, is €189 a month for 120 prompts. Lite can't buy extra credits. Standard can add 5,000 credits for €65 a month.
2. Credits go faster with more AI tools. Otterly is credit-based. One credit is one prompt checked once on one AI tool, and a Claude answer uses 3 credits. Track more tools, or Claude, and the same plan covers fewer prompts.
3. You want to self-host or own the data.
4. You want something simpler, like a weekly report instead of a dashboard.
5. You're a large company and need many AI tools, custom setups or a sales contact.

Otterly AI alternatives at a glance

Prices are monthly list prices from each vendor's pricing page on November 9, 2026 (Otterly: November 10, 2026, shown in euros). They can change, and some tools charge less if you pay yearly.

For a wider list of tools, see How to track AI visibility.

Pick by what you need

If you want more prompts for the money: Peec AI or SE Visible

Peec AI starts at $95 a month for 50 prompts checked daily. You pick 3 AI models from a list that includes ChatGPT, Gemini, Google AI Overviews, AI Mode and Copilot. Pro is $245 for 150 prompts and 2 projects. Advanced is $495 for 350 prompts and 5 projects, with Looker Studio. Enterprise is custom, with up to 13 models. Peec also has separate agency pricing.

SE Visible, from SE Ranking, starts at $89 a month ($71 a month billed yearly) for 75 prompts checked daily across 5 projects. Core is $189 for 200 prompts. The Agency plan is $399 for 1,000 prompts and 30 projects, and adds Claude tracking and client access. There's a 10-day free trial.

Compared with Otterly: both cost more to start but include more prompts at their entry price.

If you want more prompts on a small budget: Promptmonitor

Promptmonitor starts at $39 a month for 25 prompts across ChatGPT, Gemini and Perplexity, for 1 site. On Starter, it checks twice a week. Growth is $79 for 50 prompts checked daily across 2 sites. Pro is $149 for 150 prompts and 5 sites. There's a 7-day free trial, and paying yearly saves 15%.

Compared with Otterly: Starter has more prompts (25 vs 16), with no credits to manage. But Starter doesn't check daily, and it doesn't list Google AI Overviews or Copilot.

If you want to host it yourself: Elmo

Elmo is open source, so you can run it on your own server for free. You'll pay for your own hosting and AI services. Its cloud plans start at $29 a month for 50 prompts on ChatGPT only, checked once a day. Basic is $99 for 50 prompts, and you pick any 4 platforms from a list that includes ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Pro is $299 and Business is $649. White-label is available.

Compared with Otterly: more prompts (50 vs 16) for a similar starting price ($29 vs €29), but only one AI tool on the entry cloud plan.

If you're a big brand: Profound

Profound offers a free trial with 50 prompts a day for 7 days on ChatGPT, Gemini and Google AI Overviews. After that, its Enterprise plan is custom-priced and covers up to 9 AI engines.

Compared with Otterly: built for larger teams. You'll need to talk to sales for a price.

If you want a report that shows its work: MadeTheAnswer

MadeTheAnswer is our tool. It's built for teams that want a plain answer: does AI name us when buyers ask, which of our competitors does it name instead, and what should we fix next?

• Free check: 5 buyer-style questions on ChatGPT, Perplexity, Gemini and Claude, one run each. Your score shows on screen right away, and the full report comes by email. No card. It's a one-run snapshot, not a verdict.
• The report shows what matters: whether AI names you, which competitors get mentioned, and which sites it cites.
• It shows its work. Each assistant's score links to the actual AI answers.
• Paid weekly reports: Starter (20 questions), Growth (50 questions) and Agency (120 questions across up to 10 client sites). Prices are on our pricing page. Your first report starts right after checkout once your site is added. Growth adds 1 extra check per site each week, and Agency adds 2. All 4 assistants on every plan, no add-ons, and each question asked 3 times, so you see a trend, not one lucky or unlucky answer.
• You can see a public sample report (demo data) first.
• What we don't do: we don't track Microsoft Copilot or ChatGPT Shopping, and we check weekly, not daily. If you need those, Otterly or another tool above is a better fit.

Compared with Otterly: every paid plan checks all 4 of our assistants, with no credits to manage. Otterly lets you pick 4 of 7 AI tools, including Google AI Overviews and Copilot, and checks daily.

How to choose in 10 minutes

1. List the AI tools your buyers use. If Google AI Overviews matters most, pick a tool that tracks it. If your buyers mostly use ChatGPT, you have more options.
2. Count your questions. Write the 10 to 50 questions buyers really ask. That tells you how many prompts you need.
3. Decide how often. Daily tracking is useful for big brands that move fast. For most small teams, weekly is enough to see a trend.
4. Start free. Most tools above have a free trial or a free check. Run your real questions before you pay.
5. Look at the answers, not just the score. A good tool shows you what the AI actually said and which sources it used.

Not sure what to measure yet? Read Is my brand in ChatGPT? to check by hand first. If you run an agency, see How to report AI visibility to clients.

FAQ

How much does Otterly AI cost? On November 10, 2026, Otterly's pricing page listed Lite at €29 a month (16 prompts), Standard at €189 (120 prompts) and Premium at €489 (403 prompts). Enterprise is custom and starts at 1,000 prompts. Prices showed in euros. Otterly says its prices are in USD or EUR, before tax. Paying yearly saves 15%.

Which Otterly AI alternatives cost the least to start? Elmo is free if you host it yourself. Among hosted plans on this list, Elmo Cloud Starter is $29 a month for ChatGPT only, and Promptmonitor Starter is $39 for three AI tools. MadeTheAnswer has a free one-run check on all 4 assistants (email needed, no card). Its paid plans are listed on our pricing page.

Is Peec AI better than Otterly? It depends on your needs. Peec includes more prompts at its entry price (50 vs 16). Otterly is cheaper to start and lets you pick 4 of 7 AI tools, including Google AI Overviews and Copilot.

Which alternatives track Google AI Overviews? From the pages we checked: Otterly lets you pick it on every plan. Profound includes it in its trial. Peec lets you pick it as one of your 3 models, and Elmo lets you pick it on Basic and up.

Do I need a paid tool at all? Not to start. You can ask ChatGPT and Perplexity your buyers' questions by hand. Tools save time when you track many questions over weeks.

Related guides

• How to Track AI Visibility: A Plain-English Guide — A method you can use with any tool, or with none.
• How to Report AI Visibility to Clients — How to present the results, whichever tool you pick.
• Is My Brand in ChatGPT? How to Check, and What to Do if You're Missing — A free, by-hand check you can do before you pay for a tool.
• What Is Generative Engine Optimization (GEO)? — What these tools are trying to measure, in plain terms.

Try before you choose

Before you pay for any tool, find out where you stand. MadeTheAnswer's free check asks ChatGPT, Perplexity, Gemini and Claude 5 buyer-style questions, one run each, and shows whether AI names you, which competitors get mentioned, and which sites it cites. We work out your category and suggest likely competitors. Your score shows on screen right away, and the full report comes by email. No card. One run is a snapshot. Each assistant's score links to the actual AI answers behind it. Paid weekly reports start at $29/month. They cover all 4 assistants, ask each question 3 times, and include a weekly Fix plan. See plans and prices. See a sample report.

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Sources (vendor pricing pages, checked Nov 9, 2026; Otterly checked Nov 10, 2026): Otterly AI; Peec AI; Promptmonitor; Elmo; SE Visible; Profound.