Claim Your Business in ChatGPT: What's Actually Available

Short answer: On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Eligible businesses can claim a profile in Business Hub, update key details after verification, and see aggregated insights such as mentions and website clicks. Claiming does not guarantee that ChatGPT will recommend you more often, or that you will get more sales. A Business Agent is a separate, optional tool. At launch, agents are limited to eligible ecommerce and online service businesses in the United States.

Want to see if ChatGPT names you today, even after you claim a profile? MadeTheAnswer's free check asks ChatGPT, Perplexity, Gemini and Claude 5 questions like the ones your buyers ask, one run each. We work out your category and suggest likely competitors. Your score shows on screen, and the full report comes by email. Email required, no credit card. It's a one-run snapshot, not a verdict.

OpenAI launched a claim flow on November 10, 2026

OpenAI's official announcement, product page, and help center now describe a way to claim a business in ChatGPT (OpenAI announcement; OpenAI product page; OpenAI Help). The product is in beta.

The flow sits in Business Hub. After you claim a business and complete verification, you can update key details and, if you sell products, add a product feed with pricing and availability. ChatGPT may use that information when it answers questions about your business. You can also view aggregated insights on how people engage with you in ChatGPT.

This is the official version of a feature that earlier November 2026 reports described as still in testing (Search Engine Land, Nov 6, 2026). Those reports were not wrong at the time. The official pages are the source of truth now.

A claim is not the same as a Google Business Profile in every respect, and it is not a paid slot in ChatGPT's answers. OpenAI says ChatGPT continues to make independent recommendations and comparisons, and that claiming does not guarantee higher placement or sales (OpenAI product page).

How to claim your business

OpenAI's setup guide lists these steps (OpenAI Help):

1. Sign in to ChatGPT and open Business Hub from the sidebar. You can also go to chatgpt.com/business-hub, which sends signed-out visitors to a ChatGPT login.
2. Search for your business by name.
3. Select the listing that matches your business and confirm the ChatGPT account you will use to manage it.
4. Choose one of the verification methods shown for your business and follow the prompts. OpenAI may offer a business phone code (text message or automated call), a business email code, a website-domain DNS TXT record, or a Shopify store connection.
5. Wait for OpenAI to review the claim. OpenAI says it emails a decision or a request for more information. You can cancel the request while it is under review.

If you received a claim invitation, open the personal link in that email and sign in with the email address that received it. If the listing shows "Contact support," OpenAI says it is locked and you should request help with access.

If you cannot find your business, OpenAI says an eligible online business may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing.

If the profile has already been claimed, open it, use the more-options menu, and select Dispute ownership. You then verify with Persona that you are authorized to represent the business. OpenAI says claiming a profile or disputing ownership does not change its visibility in ChatGPT.

Verification has two stages

Claim approval is only the first stage. After the claim is approved, you can access the business in Business Hub, but you still need to complete identity verification with Persona before you can publish changes to your business information, connect a product feed, view insights, or create an eligible Business Agent.

OpenAI is explicit on the badge: claiming alone does not give the profile a verified badge. The blue check appears after Persona verification is approved. You may need a government-issued ID, business registration information, and proof that you are authorized to represent the business.

OpenAI reviews Persona submissions and emails a decision or a request for more information. Submitting information to Persona does not mean verification is approved. Features that need Persona stay unavailable until it is approved.

Who is eligible

You can claim a business only if you own it or are authorized to represent it (OpenAI Help; Businesses in ChatGPT policy). You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.

OpenAI says eligible businesses where ChatGPT is offered can claim a profile, contribute current information, and access insights. Eligibility depends on factors including industry, location, and verification and integrity checks. Availability also depends on whether the required verification is supported for that business. OpenAI has not published a complete public list of countries and categories.

Other limits OpenAI documents today:

• Claiming is initially available to eligible businesses with a website (OpenAI product page).
• Local stores and restaurants can currently claim only an existing U.S. listing (OpenAI Help).
• Not every business can create or claim a profile. OpenAI may decline a request when offerings or practices raise safety or integrity concerns, or hold off on a category until it has the safeguards it wants (Businesses in ChatGPT policy).
• Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim their business. Shopify merchants can connect their store from Business Hub or the Shopify admin (OpenAI announcement).

Business Agents have a narrower rule set, covered below. Some businesses can manage a profile without being eligible for an agent.

What claiming lets you control, and what it does not

What you can update after verification

After your claim and Persona verification are approved, you can open the profile and update details such as your website, business description, product or service category, logo, delivery policy, or return policy. You can also add a cover photo and other optional details. Information you add must follow the Businesses in ChatGPT policy.

OpenAI reviews and publishes changes. Updates can take time to appear in a listing or in a ChatGPT answer. A saved change does not mean every answer will reflect it immediately. ChatGPT may also use other sources when it answers questions about your business (OpenAI Help).

If you sell products, you can connect a product feed, including a Shopify feed, to share prices and availability. OpenAI says you can upload a CSV that follows its product-feed specification, or link to a hosted feed file. Products in the feed must follow OpenAI's Commerce policies. Connecting a feed does not publish an agent and does not guarantee that ChatGPT will recommend your products.

The admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent. Each person should use their own ChatGPT account. OpenAI says you should not forward a personal claim invitation to give someone access.

You can also view Insights in Business Hub. Insights show aggregate activity over the past 28 days, including mentions and website clicks, plus discovery topics (common themes in answers that mentioned or cited your business). OpenAI does not share users' conversations or Business Agent chats with businesses. Insights appear only when there are enough conversations or interactions to meet certain thresholds. A blank metric can mean the threshold has not been reached, data is still being collected, or reporting is unavailable. It does not necessarily mean zero activity.

Mentions are counted differently by business type. For an online business, a mention counts when ChatGPT references the business's website. The brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer does not open the listing or visit the website.

What claiming does not do

OpenAI's own pages draw a hard line here:

• Claiming lets you manage the information you provide. It does not guarantee increased visibility, higher placement, or sales, and it does not give you direct control over ChatGPT's independent recommendations (OpenAI Help; OpenAI product page).
• Advertising does not influence ChatGPT's independent answers (OpenAI Help).
• You do not get exclusive control over the listing's contents. OpenAI may supplement, edit, or replace information using other sources, or decline to display information you submit. OpenAI may also create, maintain, and display a listing whether or not you claim it (Businesses in ChatGPT Terms).
• OpenAI Support cannot delete, unpublish, or hide a published profile as part of a business setup or ownership request. Only unpublished draft profiles can be deleted from Business Hub (OpenAI Help).
• Each distinct brand is managed separately. Claiming a main brand does not claim its locations. Central management across a parent company's brands and locations is not currently available.

Business Agents are a separate, narrower tool

A Business Agent is not created automatically when you claim a profile. After claim and Persona verification are approved, eligible businesses can build, test, and publish an agent that answers customer questions using information and guidelines the business provides.

At launch, Business Agents are available to eligible ecommerce and online service businesses in the United States that have a website. The business must also meet the industry requirements in the Business Agents Policy. OpenAI considers both the business category and the agent's intended use before allowing publication. Business verification alone does not guarantee agent eligibility (OpenAI Help; OpenAI announcement).

When a business appears in a model response, people can click to see its ChatGPT profile. If a Business Agent has been published, they can choose to start a conversation with that agent. OpenAI says this conversation is clearly labeled, separate from the customer's original ChatGPT conversation, and distinct from ChatGPT's independent answers. Customers can chat with an agent only after you review it and select Publish.

What an agent can and cannot do today, according to OpenAI:

• It can explain products and policies and link to your website, where customers complete those actions.
• It cannot currently complete purchases, make bookings, or check a customer's order.
• You do not need Shopify to set up an agent if you are otherwise eligible. If you use Shopify, you can connect its product feed, then review and publish the agent separately.
• Publishing an agent is optional. You can manage business information and use available insights without publishing an agent or running ads.

Businesses can also sponsor a Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly labeled and separate from ChatGPT responses (OpenAI announcement). Sponsored Agents in ChatGPT Ads are currently available only to selected advertisers in a limited alpha test (OpenAI Help).

What it costs

OpenAI's official claim and setup pages do not list a fee to claim a profile, manage business information, view insights, or publish an eligible Business Agent. You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business. Claiming, publishing an agent, and advertising are separate steps (OpenAI Help).

OpenAI has not published a public price sheet for Business Hub itself. Digiday reported after a launch briefing with OpenAI's vice president of monetization, Benji Shomair, that Business Hub and agents are free for now, and that OpenAI did not rule out charging later. VentureBeat repeated that briefing. Sponsored agent ads, where they are available, are a separate paid product.

Don't confuse this with ChatGPT Business, the team plan

OpenAI's ChatGPT Business plan is still a self-serve workspace for teams, with seats, roles, and central billing (OpenAI Help). Paying for that plan lets your team use ChatGPT at work. It is not the same as claiming a public business profile in Business Hub, and it does not get you recommended to customers.

You do not need ChatGPT Business (the team plan) to claim an eligible business.

Letting ChatGPT search your website still matters

Claiming a profile does not replace a clear, crawlable website. OpenAI says ChatGPT may also use other sources when it answers questions about your business, and that ChatGPT ranks search results using several factors, with "placement is not guaranteed."

To be eligible for inclusion in ChatGPT search, you should allow OAI-SearchBot to crawl your site, and your host or CDN should allow traffic from OpenAI's published search-bot IP addresses (OpenAI Help; OpenAI, crawlers). Sites that opt out of OAI-SearchBot "will not be shown in ChatGPT search answers," though they can still appear as navigational links. A robots.txt change can take about 24 hours to be picked up.

ChatGPT search can also use an approximate location and may share it with trusted providers that help with local information, such as nearby business listings. For restaurants, OpenAI says reservation times can come from OpenTable, Resy, or Yelp, when those providers have information (OpenAI Help). That partner path still exists alongside the new claim flow for local listings.

A separate, older commerce path also still exists. OpenAI's developer docs for Instant Checkout / ACP product-feed onboarding still say that onboarding "is currently available to approved partners" (OpenAI Developers). That is not the same as the self-service feed you can connect in Business Hub after verification. MadeTheAnswer does not check ChatGPT Shopping. A shopping feed would not show up in our report.

What you can do now

1. If you are eligible, claim the profile and finish Persona verification. Keep the details accurate, and do not treat a saved change as an instant update to every ChatGPT answer.
2. Ask the questions your buyers ask, in a clean, logged-out chat, a few times each. "Do you know my brand?" is the wrong test. "What's the best [category] for [type of customer]?" is the right one. Claiming a profile does not answer this for you.
3. Make your own site easy to quote. Say what you sell and who it is for, in plain words, near the top of key pages. Let OAI-SearchBot in on the live site.
4. Keep the third-party pages accurate. Review sites, directories, and "best of" lists that already describe you are often what an assistant cites. Claim and correct those listings where you can.
5. Re-check on a schedule. Answers change from one run to the next, so one clean answer is not a verdict.

How MadeTheAnswer helps

MadeTheAnswer does not submit a listing to OpenAI, and it cannot claim a ChatGPT profile for you. It shows whether ChatGPT, Perplexity, Gemini and Claude mention your business for buyer-style questions, which competitors get mentioned, and which sites are cited.

• Free check: 5 questions, one run each on ChatGPT, Perplexity, Gemini and Claude. Score on screen, full report by email. No card. One free check per website and one per email each week. There are also 5 free checks a day for everyone. That number resets daily at midnight UTC (5 PM Arizona time). If free checks are full for the day, you can leave your email so we keep your place.
• Paid weekly reports (from $29/month): each question is asked 3 times. You can cancel anytime from Billing. See plans and prices

Each assistant's score links to the actual AI answers. We work out your category and suggest likely competitors; paid account owners can edit them. We don't check ChatGPT Shopping. We don't promise that ChatGPT will name you, or that claiming a ChatGPT profile will change your results.

FAQ

Will claiming my business make ChatGPT recommend it more often? No. OpenAI says claiming lets you manage the information you provide about your business. It does not guarantee increased visibility or give you direct control over ChatGPT's independent recommendations (OpenAI Help).

Can I pay ChatGPT to recommend my business? OpenAI says advertising does not influence ChatGPT's independent answers. Sponsored Business Agents, where they are available, are a separate, labeled ad format, currently limited to selected advertisers in a test. This page does not treat ads as a way to buy a recommendation in the answer itself.

Do I need to publish an agent or run ads to claim my business? No. OpenAI says claiming your business, publishing an agent, and advertising are separate. After your claim and Persona verification are approved, you can manage your information and use available insights without publishing an agent or running ads.

I already have ChatGPT Business. Does that list my company? No. ChatGPT Business is a team plan for using ChatGPT at work, with seats and billing. It is not a public business listing, and you do not need it to claim an eligible profile in Business Hub.

Do I need Shopify? No. Shopify is one way to verify a claim and connect a product feed. OpenAI says eligible businesses can claim a profile and, if they qualify, set up a Business Agent with or without Shopify.

Related guides

• Is My Brand in ChatGPT? How to Check, and What to Do if You're Missing — Claiming a profile is not the same as being recommended. Here's how to see if ChatGPT names you.
• How to Get Your Product Recommended by ChatGPT: A Step-by-Step Plan — The work that still matters: clear pages, crawl access, and honest mentions.
• Does ChatGPT Only Recommend Big Brands? — What studies show about well-known names vs smaller brands.
• How to Track AI Visibility: A Plain-English Guide — How to keep checking the same buyer questions over time.

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Sources: OpenAI, "Introducing Businesses in ChatGPT" (Nov 10, 2026); OpenAI, "Businesses in ChatGPT: Claim Your Business"; OpenAI Help Center, "Setting up your business on ChatGPT"; OpenAI, "Businesses in ChatGPT" policy; OpenAI, "Business Agents Policy"; OpenAI, "Businesses in ChatGPT Terms"; OpenAI Help Center, "Sponsored Agents in ChatGPT Ads"; OpenAI Help Center, "Searching the web with ChatGPT"; OpenAI Help Center, "Sign up for ChatGPT Business"; OpenAI, "Overview of OpenAI Crawlers"; OpenAI Developers, Commerce "Get Started"; VentureBeat, Nov 10, 2026; Digiday, on the launch briefing; Search Engine Land, "OpenAI testing business tools to track performance within ChatGPT" (Nov 6, 2026).